I’m a Creative Director and UX Strategist with over a decade of experience designing high-performing digital experiences for eCommerce, fashion, and lifestyle brands. I specialize in turning complex business goals into clear, scalable solutions that balance usability, visual craft, and measurable results.

My work sits at the intersection of strategy, UX, and design systems. I partner closely with cross-functional teams and clients to define direction, simplify user journeys, and deliver experiences that support long-term growth. From discovery through launch, I focus on clarity, consistency, and intentional design decisions.

Alongside client work, I also teach UX/UI design, mentoring emerging designers as they build real-world portfolios and practical skills. I believe great design is collaborative, user-centered, and grounded in a deep understanding of both people and business.